About
Big budgets, small budget: I have known both.
I’m Fiona. Ten years of performance marketing for games, apps and brands, in Paris, New York and San Francisco. Today I advise, I build tools, and I fund my own jewelry house with my own money.
Portrait of Fiona, plain petal background, southern light, an object in hand: magnifying glass, ring or phone.
The ground before the CV
I bought media for mobile games played all over the world, at Voodoo, Ubisoft and Gameloft: hyper casual, racing, licenses, PC and console. Budgets of 25 to 60 million dollars a year, teams across eight studios, and emerging markets where I tested prices and creatives when a dollar does not buy the same thing everywhere.
Since 2024, I have run marketing for consumer apps and studios as a fractional CMO: Kotcha, TF1+, Sekai, Opal.so, Original Games. Tracking and iOS attribution, CRM, media buying, creative strategy, launch plans. A 17 million dollar annual budget and a team of fifteen people in total.
And I am the founder of Lauredi, a jewelry house in recycled gold and lab grown diamonds. Shopify, SEO, ads, CRM, tools: everything built in house, with my own money. It is the hardest school I have known, and the most useful one for you.
Why ArtaBrava
Arta for art and craft. Brava for boldness, and for what you shout at someone who has earned it. Performance marketing, in both senses of the word. I come from the south of France, I studied in Aix-en-Provence, and I never learned to say things any other way than to your face.
My rule
I tell you what I would cut, even if it is what you paid the most for. I do not bill as a percentage of spend. I do not keep your access. And I work so that you no longer need me: through the method, through training, or through a tool that does the work.
The career, for those who want dates
- Since 2024: fractional CMO (Kotcha, TF1+, Sekai, Opal.so, Original Games) and founder of Lauredi.
- 2022 to 2023: Global Performance Marketing Director, Gameloft. $25M of media, 25 people across 8 studios, 150 artists in creative production.
- 2020 to 2022: Performance Marketing Team Lead, Gameloft. Asphalt 8 and 9, Minion Rush, Dragon Mania Legends.
- 2019 to 2020: User Acquisition Manager, Voodoo. Over $60M a year.
- 2018 to 2019: Marketing and UA Manager, Ubisoft Paris Mobile.
- 2013 to 2018: adtech and e-commerce between Paris, New York and San Francisco (Bidmotion, TVTY, Jacadi, Airbus Helicopters).
- MBA in jewelry management, Haute École de Joaillerie, 2024. Master’s degrees in international marketing and in communications, Aix-Marseille.
[PHOTOS TO ADD: portrait, Lauredi workshop, a desk with the screens]
The list
A letter when I have something useful to say: what works in acquisition, what stopped working, what I would cut first.
Let’s work together.
Six services, from the diagnosis to the tool that runs on its own.