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Write to Fiona

Services

Six services. One goal: that you can do it without me.

From the diagnosis to the tool that runs on its own. Take one service, or several, in whatever order suits you. I tell you which one makes sense, and whether none does.

Write to Fiona

Single object on a butter background: a magnifying glass, a rev counter or a viewfinder. Soft shadow, a little humor.

See clearly, then acquire

The three services that touch the budget.

  1. 01 · Diagnosis

    The audit

    The audit of your ad accounts and your funnel. What pays, what costs, what I would cut on Monday.

    • Meta, Google, TikTok, Apple accounts
    • Funnel, key pages, checkout
    • Action plan by priority
    • Debrief session
  2. 02 · Paid

    Media buying

    Your campaigns, structured and steered like a $60M account, at the scale of your budget. With you, or for you.

    • Account structure and tracking
    • Creatives and tests
    • Weekly steering
    • Handover to your team
  3. 03 · Organic

    SEO and GEO

    Found on Google, and cited by ChatGPT, Perplexity and Google’s AI answers. Two disciplines, one method.

    • Technical and content audit
    • Keywords and AI queries
    • Editorial plan
    • Linking and authority

Build, then automate

The three services that hold the rest together.

  1. 04 · Shopify

    E-commerce website

    A Shopify store built to sell and to measure: theme, product pages, checkout, tracking, CRM wired in. Like mine.

    • Shopify setup or rebuild
    • Tracking and product feeds
    • Pages and checkout
    • Training on the tool
  2. 05 · CRM

    CRM

    Klaviyo, Brevo, HubSpot or another: I tell you which, why, and I wire it in. Segments, flows, and a first sequence that pays.

    • Reasoned recommendation
    • Setup and integrations
    • Welcome, cart and follow up flows
    • Dashboard
  3. 06 · Tools

    AI automation

    Your internal tools, built for you: reporting that writes itself, campaigns that build themselves, posts that go out. Yours, for good.

    • Map of what you redo by hand
    • Tool built and tested with you
    • Documentation and handover

How it works

  1. 01

    A first exchange

    You write to me, I reply with two or three questions. If I am not the right person, I tell you.

  2. 02

    A written proposal

    What I do, what I do not do, the price and the timeline. Never a percentage of your budget.

  3. 03

    The work, then the handover

    We move forward together, and you keep everything: access, documents, method, tools.

Frequently asked questions

Do you run the campaigns for me?

I can set them up with you and run them for a while. The goal remains that you, or your team, can do it afterwards. If you want an agency that handles everything forever, that is not me.

Which channels and tools do you cover?

Meta, Google, TikTok, Apple Search Ads and Pinterest on the paid side. Google and the AI engines on the organic side. Klaviyo, Brevo and HubSpot for CRM. Shopify for the store. If your channel is not here, ask.

Do I need a big budget?

No. I steered $60M a year at Voodoo and today I spend my own on Lauredi. The method is the same: knowing what every euro brings back. What changes is the time I ask of you.

Do you work with teams abroad?

Yes, in French and in English. I have worked from Paris, New York and San Francisco, with teams spread across eight studios.

Would you rather learn to do it?

The media buying training opens soon. Sign up to be told first.