Terms of Use

1. Purpose and acceptance

These terms govern the use of the artabrava.com member space and of the Post Machine software, published by Fificorp, a French EURL registered in Nanterre under number 933 991 044, 18 avenue Gallieni, 92400 Courbevoie, France, trading as ArtaBrava ("ArtaBrava"). They complement the terms of sale for anything paid, and the privacy policy.

You accept them by creating your account and, for Post Machine, by activating it. The version accepted is recorded with its date.

For businesses only. Post Machine, trial included, and all paid offers are reserved for professionals who use them for their commercial, industrial, craft, liberal or agricultural activity. When activating Post Machine, you declare that you act for your business and give your business name and its SIREN or SIRET number, or its EU VAT number for a business established in another European Union country. A consumer cannot activate Post Machine. An activation based on an inaccurate declaration may be refused or suspended, and article 2 of the terms of sale applies. Signing up to the letter and accessing the free resources of the member space remain open to any adult.

2. The account

The account is for adults only. You sign in with a link sent by email or with your Google account. You keep your email and Google account under your control: any action taken from your account is deemed to be yours. Tell ArtaBrava immediately at info@artabrava.com if you think someone else is using your account.

The information you give is accurate and kept up to date. An account is personal; to work with others in Post Machine, use the collaborator invitation (article 7).

You can delete your account at any time from your profile or by writing to info@artabrava.com. Deletion ends access to purchased content, to Post Machine and to referral benefits, under the terms of sale.

3. The member space

The member space gives access to your downloads, reserved resources, courses and the session bookings you obtained. The content remains ArtaBrava’s property and may only be used within the limits of article 13 of the terms of sale.

4. Post Machine: what the service does

Post Machine helps you organise your media, write captions, schedule posts, have them approved by your clients and publish them on the social media accounts you connect, then read their stats. It works through the platforms’ official interfaces, with the permissions you grant on each platform’s consent screen. Post Machine never asks for your password.

Post Machine publishes only what you scheduled, or what your automations, which you turned on and set, publish under your rules. The artificial intelligence suggests; it does not publish, schedule or change any setting on its own.

5. Acceptable use

You use Post Machine fairly, in line with the law and the platforms’ terms. In particular, you may not:

• publish or store unlawful content: infringing, defamatory, abusive, hateful, discriminatory, violent, pornographic, violating a person’s privacy or image rights, glorifying crimes, or misleading consumers;
• publish on behalf of a brand or person without their authorisation, or impersonate someone;
• send spam, artificially inflate audience or engagement, or automate interactions the platforms forbid;
• promote products or services whose advertising is banned or regulated without following the applicable rules (including alcohol, gambling, health, financial products, cosmetic surgery);
• publish commercial communication without disclosing it as such where the law requires, in particular under the French law of 9 June 2023 on influencer marketing;
• get around plan limits, referral checks or security measures, or create several accounts to multiply trials or free benefits;
• access or try to access other users’ data, test the service’s security without written permission, copy or decompile it, extract its data automatically, or use it to build a competing service;
• use Post Machine in a way that could lead a platform to restrict ArtaBrava’s permissions for all users.

ArtaBrava has no general duty to monitor the content you store or publish. In case of breach, ArtaBrava may remove content, block a post, or suspend a feature or the account, under article 13.

6. Your content and the licence needed to publish it

You remain the owner of the images, videos, texts, trademarks and other content you import into Post Machine or write there ("your content").

To provide the service, you grant ArtaBrava, worldwide, free of charge and non-exclusively, for as long as your content is stored in Post Machine and the time needed to delete it, the right to host, reproduce, convert, resize, crop, compress and display it to you, your collaborators and the reviewers you appoint, to send it to the platforms you choose so as to publish it on your behalf, and to send it to the artificial intelligence provider to produce the suggestions you request. ArtaBrava uses your content for no other purpose, does not publish it outside your accounts, and does not use it for its own promotion without your written consent.

You warrant that you hold all rights needed in your content and its publication: copyright, neighbouring rights, music rights, trademark rights, image rights and the consent of identifiable people, and your clients’ authorisation when you publish for them. You indemnify ArtaBrava against any third-party claim based on your content or its publication, including reasonable legal fees.

7. Your responsibility for what is published

You alone are responsible for the content published on your accounts and your clients’ through Post Machine, its accuracy, its compliance with the law and the platforms’ terms, and the publishing settings you choose (date, network, visibility, platform-specific options). You check each post before scheduling it, and each automation before turning it on, in particular publishing without review.

Client approval. Client approval is a convenience tool for collecting your clients’ opinion. You choose the reviewers, have their consent to receive an email and pass on review links under your responsibility. ArtaBrava does not check the identity of the person opening a link, nor their authority to bind your client. An approval recorded in Post Machine is not an electronic signature and does not replace the contractual agreement you need with your client. A post blocked for lack of approval does not engage ArtaBrava’s liability. Your relationship with your clients, including your publishing commitments to them, is yours alone.

Collaborators. You are responsible for the actions of the people you invite into a brand and the rights you give them. You remove access for anyone who no longer works with you.

8. Content generated by artificial intelligence

Captions, tags, hooks, ideas, readings and recommendations produced by the artificial intelligence (currently a Claude model by Anthropic, which may be replaced) are automatic suggestions. They may be inaccurate, incomplete, unsuitable, resemble existing content or content produced for other users, or repeat an error in your settings. ArtaBrava guarantees neither their accuracy, originality, freedom from third-party rights, nor effectiveness.

You review them, edit them as needed and alone decide what is published, under your responsibility. To the extent the law allows, ArtaBrava assigns to you any rights it may hold in these texts; their copyright protection is not guaranteed. As a user, you comply with the transparency obligations that apply to distributing content generated or altered by artificial intelligence, in particular those of Regulation (EU) 2024/1689 on artificial intelligence where they apply to you.

Stats and recommendations rely on data provided by the platforms, which may be incomplete or corrected afterwards.

9. Platform terms

By connecting an account, you accept the terms of the platform concerned and undertake to comply with them, in particular:

• Meta (Instagram, Facebook): the Instagram and Facebook terms of use, community guidelines and Pages terms;
• YouTube: Post Machine uses YouTube API Services; by connecting your channel you agree to the YouTube Terms of Service (https://www.youtube.com/t/terms), and data is also processed under the Google Privacy Policy (https://policies.google.com/privacy);
• Google Drive: the Google Terms of Service;
• Pinterest, TikTok (including, for direct posting, the music usage confirmation and, where relevant, the branded content policy), LinkedIn: their terms of use and publishing rules.

You can remove Post Machine’s access at any time from Settings, Connected accounts, or from the platform’s security settings (for Google: https://myaccount.google.com/permissions). What a disconnection does is described in the privacy policy. ArtaBrava is not responsible for a platform’s decisions about you or for changes to its interfaces (article 11.6 of the terms of sale).

10. ArtaBrava’s property

The Post Machine software, its code, interface, texts, methods, the prompts sent to the artificial intelligence and the ArtaBrava brand are Fificorp’s property. You have a personal, non-exclusive and non-transferable right of use, limited to the life of your account and your plan. Ideas and feedback you send ArtaBrava to improve the service may be used freely, without compensation.

11. Security and data

ArtaBrava applies appropriate security measures: encrypted connections, encrypted platform access tokens, isolation of each brand’s data at database level, limited access. The processing of your personal data is described in the privacy policy. When you use Post Machine for your business and process third parties’ personal data in it (your clients, people appearing in your media, reviewers, collaborators), you are the controller of that processing and ArtaBrava acts as your processor, under the annex below.

12. Reporting unlawful content

Anyone can report content stored or published through Post Machine that they consider unlawful, by writing to info@artabrava.com with the exact location of the content, why it is unlawful, their name and email, and a statement of good faith. ArtaBrava handles reports diligently, tells the reporter its decision and, if content is removed or an account restricted, informs the user concerned of the reasons and how to challenge it, under articles 16 and 17 of Regulation (EU) 2022/2065. A user can challenge a decision by replying to the email that notifies it.

13. Suspension and termination

ArtaBrava may suspend all or part of your access in case of breach of these terms, under article 11.8 and article 17 of the terms of sale: after a warning, except in an emergency, at the request of a platform or an authority, or for manifestly unlawful content, and by a reasoned decision. A paused brand is deleted ninety days after it was paused, under article 11.5 of the terms of sale.

14. Changes to these terms

ArtaBrava may change these terms. Any substantial change is announced by email or in the member space at least thirty days before it applies. If you refuse it, you can delete your account or cancel your subscription before that date; continuing to use the service after that date means acceptance. A change required by law, an authority or a platform may apply sooner.

15. Liability, governing law and disputes

Articles 15 (liability), 16 (force majeure) and 20 (complaints, governing law and disputes) of the terms of sale apply to the use of the member space and of Post Machine, including during the trial. Between professionals who are traders, the competent court is therefore the commercial court of Nanterre (tribunal des activités économiques de Nanterre, or its successor). The French version prevails.

Annex: data processing (article 28 GDPR)

This annex applies when you use Post Machine for your business. You are "the controller" and ArtaBrava "the processor".

Subject and duration. ArtaBrava processes, on your behalf, the personal data contained in your content and settings, for as long as you use Post Machine and until it is deleted.

Nature and purposes. Hosting, organising, preparing, sending to the platforms for publication, sending to the artificial intelligence provider to produce suggestions, sending review emails, managing collaborators, collecting your posts’ stats.

Data and data subjects. Names, images, voices and any data visible in your media and texts; names and emails of reviewers and collaborators; decisions, comments and opening logs of review links; names and public data of professional accounts you follow as references; stats provided by the platforms. You do not entrust Post Machine with special category data under article 9 GDPR unless necessary, and under your responsibility.

Instructions. ArtaBrava processes this data only on your documented instructions, which are these terms and the settings and actions you make in Post Machine. ArtaBrava tells you if an instruction seems to infringe the law.

Confidentiality and security. People authorised to access the data are bound by confidentiality. ArtaBrava applies the measures described in article 11 and in the privacy policy.

Sub-processors. You authorise ArtaBrava to use the sub-processors listed in the privacy policy (including Supabase, Vercel, Anthropic, Brevo, Upstash). ArtaBrava imposes equivalent obligations on them and informs you of any addition or replacement by updating that list and by email at least fifteen days in advance; you may object on legitimate grounds by writing to info@artabrava.com and, failing a solution, cancel without charge. The social media platforms you ask us to publish to are not ArtaBrava’s sub-processors: they receive your content at your request and process it under their own responsibility.

Transfers. Transfers outside the European Union are governed as described in the privacy policy.

Assistance. ArtaBrava helps you, as far as possible and given the information it has, to answer data subject requests, ensure security, and carry out an impact assessment if needed. Most of these requests are handled directly in Post Machine (edit, delete, export). Assistance requiring specific work may be charged at the time spent, at a rate given in advance.

Data breach. ArtaBrava notifies you of any personal data breach concerning you without undue delay, and at the latest forty-eight hours after becoming aware of it, with the information available.

End of processing. When a brand or your account is deleted, the data is deleted within the periods given in the privacy policy, unless the law requires keeping it. You can export it beforehand.

Audit. ArtaBrava makes available the information needed to show compliance with these obligations, primarily as documentation. An on-site audit, if necessary, takes place at most once a year, at your expense, with thirty days’ notice, by an independent auditor bound by confidentiality, without access to other users’ data.

Your obligations. You have a legal basis for each processing you entrust to Post Machine, inform the people concerned, and respect their rights.

Version of 1 November 2026.