Training
Learn to buy media from someone who has done it for real.
Media buying training for founders, marketers and small teams: Meta, Google, TikTok, tracking, creatives, steering. What I learned in ten years and 350 million euros of budgets, without the guru jargon.
Fiona at a whiteboard or flip chart, plain butter background, marker in hand. Southern light.
What you learn
- Read an ad account and know in ten minutes where the money goes.
- Build a clean structure: campaigns, events, budgets, and tracking that tells the truth.
- Brief and test creatives without a studio.
- Steer every week: what to cut, what to scale, when to touch nothing.
- Talk to an agency or a freelancer without being told stories.
Who it is for
Founders who want to understand before they delegate. Marketers who inherit the ads on top of everything else. Independents and small brands without an agency budget who want to do it themselves, well.
The format
[FORMAT TO BE SET: live sessions in small groups, self paced modules in the member space, or both. Dates, length and price to come.]
The training opens inside the site’s member space. The first seats go to the people on the list.
Be told when it opens
One signup, one email when the dates are set, and nothing else.
Frequently asked questions
Do I need an ad account already?
Not to understand, yes to practice. We work on your accounts or on a practice account.
Is it for apps or for e-commerce?
Both. The platforms are the same, the events and the metrics change. I come from both worlds.
Is there SEO or AI automation training?
Not yet. Tell me if you are interested, that will decide what comes next.
Would you rather we did it together?
Media buying as a service, with you in the room.